Birthing the Elephant
by Karin Abarbanel and Bruce Freeman
2008 - Ten Speed Press
I have started two small businesses in the past. The first was a tutoring company that serviced only No Child Left Behind students and the other was a cosmetics retailer. I loved each company for different reasons and while they did NOT fail, and are actually both going strong this book would have said me a lot of heartache and tears. Aberbanel and Freeman have taken a lot of what goes wrong with opening a small business and made these problems easier to navigate and resolve without losing your business and all your money.
This book is written for women entrepreneurs who have an idea but no idea what to do with that idea. Each stage of business development is patiently and thoroughly covered, which in such a small book (only 200 pages long) is amazing. The two best features are the resources at the end of the book and quick tips. The quick tips serve as a gentle reminder of points in the chapter that are important to remember. The resources are invaluable. While only a few pages there are quite a number of resources that I wish I had known about when I started thinking about my first business.
Women considering opening a franchise business would find a lot of helpful information at http://www.bizymoms.com/com, for example.
I LOVE this book! I got a free copy that I had to return (didn't really want to do that!) but immediately went out and bought a copy of my own. Even if you aren't opening a business this book would be a great and useful addition to any library.
If you have read this book or have started a small business send me an email and tell me about your experience.
HAPPY READING!
Publishers's Summary
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
From Publishers Weekly
Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds—roughly 600,000 launches a year, according to the authors—the audience for this positive, cheerful, practical book should be substantial. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Product Description
As the largest growing group of entrepreneurs, women need encouragement and guidance to push past those make-or break first 18 months. While most start-up guides address the practicalities of launching a business, "Birthing the Elephant" prepares women for the psychological and emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the pay check mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
by Karin Abarbanel and Bruce Freeman
2008 - Ten Speed Press
I have started two small businesses in the past. The first was a tutoring company that serviced only No Child Left Behind students and the other was a cosmetics retailer. I loved each company for different reasons and while they did NOT fail, and are actually both going strong this book would have said me a lot of heartache and tears. Aberbanel and Freeman have taken a lot of what goes wrong with opening a small business and made these problems easier to navigate and resolve without losing your business and all your money.
This book is written for women entrepreneurs who have an idea but no idea what to do with that idea. Each stage of business development is patiently and thoroughly covered, which in such a small book (only 200 pages long) is amazing. The two best features are the resources at the end of the book and quick tips. The quick tips serve as a gentle reminder of points in the chapter that are important to remember. The resources are invaluable. While only a few pages there are quite a number of resources that I wish I had known about when I started thinking about my first business.
Women considering opening a franchise business would find a lot of helpful information at http://www.bizymoms.com/com, for example.
I LOVE this book! I got a free copy that I had to return (didn't really want to do that!) but immediately went out and bought a copy of my own. Even if you aren't opening a business this book would be a great and useful addition to any library.
If you have read this book or have started a small business send me an email and tell me about your experience.
HAPPY READING!
Publishers's Summary
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
- A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months.
- Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year.
- With a foreword by cosmetics guru Bobbi Brown.
From Publishers Weekly
Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds—roughly 600,000 launches a year, according to the authors—the audience for this positive, cheerful, practical book should be substantial. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Product Description
As the largest growing group of entrepreneurs, women need encouragement and guidance to push past those make-or break first 18 months. While most start-up guides address the practicalities of launching a business, "Birthing the Elephant" prepares women for the psychological and emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the pay check mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
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